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Investing in Our Future

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Nudj are offering a £1,000 (or equivalent in $) from our Scholarship Fund to the student who provides the best submission completing the statement “I know video is incredibly persuasive because…”

The submission can take the form of an essay, a video, or original research.

Please get in touch with us at for application details before beginning work on your submission to. Include ‘Scholarship’ in the subject line.

Terms and conditions apply and the judge’s decision is final.

Finding a Course

Media Studies courses are now offered in many universities and some do include elements of psychology. It was Stanford University’s ‘Persuasive Online Video’ Course that set the benchmark. 

In Spring 2009, Dr BJ Fogg* and Enrique Allen° of the Persuasive Technology Lab at Stanford University taught a new course focused on how online video can change people’s behaviours. “Persuasive Online Video: Methods and Metrics for Changing Behaviors”  Computer Science 377v 

In this course, they studied new methods for creating persuasive video, with a focus on metrics in guiding iterative design. Students created videos and campaigns to achieve target behaviours of their own choosing. 

We believe this was the first course of its type to focus on the science of video communication and power of video to persuade.
Research Funding
We are committed to helping further knowledge about the psychological effects of video.

We will provide in kind funding support up to the value of £1,000 (or the equivalent in $), by helping in the production of videos required for suitable research projects.

To find out more contact us and include ‘Research’ in the subject line.

Mobile Consumption

One area where we would like to see more research is the impact of watching video via mobile devices when out and about

Video vs Still Image

Another area of interest is the impact on memory and understanding from video versus looking at a still image

What is a Suitable Research Proposal?

We assume you will probably have created research proposal for the purposes of finding funding from various sources but that isn’t necessary. We want to see a concise and coherent summary of your proposed research. The proposal should set out the central issues or questions that you intend to address and outline the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic. It should also demonstrate the originality of your proposed research. We are looking for proposals that investigate the effect of video on viewers emotions, decision making or memory.

What should I include in the Proposal?

We want to know details of the content you require from the video you’d like us to produce. The proposal should include a concise statement of your intended research of no more than 100 words. This may be a couple of sentences setting out the problem that you want to examine or the central question that you wish to address. You should explain the broad background against which you will conduct your research. You should include a brief overview of the general area of study within which your proposed research falls, summarising the current state of knowledge and recent debates on the topic. This will allow you to demonstrate a familiarity with the relevant field as well as the ability to communicate clearly and concisely. The proposal should set out the central aims and questions that will guide your research. Before writing your proposal, you should take time to reflect on the key questions that you are seeking to answer. Many research proposals are too broad, so reflecting on your key research questions is a good way to make sure that your project is sufficiently narrow and feasible. You might find it helpful to prioritize one or two main questions, from which you can then derive a number of secondary research questions. The proposal should also explain your intended approach to answering the questions: will your approach be empirical, doctrinal or theoretical etc? The proposal should outline your research methods, explaining how you are going to conduct your research. Your methods may include visiting particular libraries or archives, field work or interviews. If you plan to conduct field work or collect empirical data, you should provide details about this (e.g. if you plan interviews, who will you interview? How many interviews will you conduct? Will there be problems of access?). This section should also explain how you are going to analyse your research findings. The proposal should demonstrate the originality of your intended research. You should therefore explain why your research is important (for example, by explaining how your research builds on and adds to the current state of knowledge in the field or by setting out reasons why it is timely to research your proposed topic). The proposal should include a short bibliography identifying the most relevant works for your topic.

How long should the proposal be?

There is no set length that your proposal needs to be for our benefit – as long as you’ve given us a good idea of what you are proposing to do and what you want from us.

How soon will I hear if I'm successful?

We review the proposal as and when they arrive and we have time. We would expect to be able to get back to you within 4 weeks but we are a busy production company and at times it may take longer.

Terms and Conditions

For full terms and conditions please write to us at