What Comms Teams Must Learn From Trump
If your job involves engaging people and convincing them to believe your message, then it is essential to understand the role emotion plays in decision making – and the lessons we can take from Donald Trump’s electoral success.
What the Heart Wants
Emotions Trump Facts
The Curious Case of Phineas Gage
Emotion in Action
Get on side
You are right
Keep it simple
Let me tell you a story
Use emotive language
Engage the senses
Shake it up a bit. Use something unexpected. Your audience will feel more and they’ll remember more. If you want more ideas and help deciding on the best visuals for your next presentation check out our guide to choosing images.
Okay, as you’ll have gathered by now the techniques outlined out in this article are not by any means unique to Donald Trump - indeed we use them when we produce videos and supporting material for our clients. I chose Donald Trump as a way in to this subject because I know many people feel strongly (one way or the other) when they see the name Donald Trump and as a result you are more likely to have your curiosity raised and read the article!
So yes, it’s a shameless exploitation of your emotions. But, as a result, I’ve had the opportunity to connect with you and hopefully you’ve now got a better understanding of why and how to engage your audience’s emotions. And why I say if you want to be a successful communicator you should be more like Donald Trump.